About

Service · SEO Consultancy

Senior SEO direction, without the agency overhead.

Ongoing strategy and hands-on direction for SaaS and B2B teams. I set the direction, pressure-test the work, and stay in the data — your team keeps the execution.

Start the conversation → See the results

This is for you if…

✓You have an in-house team executing, but nobody senior owning the strategy

✓Content keeps shipping while rankings and pipeline stay flat

✓You want a strategist accountable to revenue — not a deliverables checklist

Not a slide deck — the strategist you actually get.

What you get

Quarterly strategy & priorities

A living roadmap tied to your business goals — reviewed and re-forecast every quarter.

Monthly deep-dives

Hands-on analysis in Search Console, analytics, and your rank data. I don’t direct from slides.

Direct access

Async questions answered and regular working calls — your team gets a senior sparring partner.

Work QA & oversight

Briefs, content, and technical changes reviewed before they ship, so quality never drifts.

How it works

Audit-first intro

Before any commitment: where you actually stand, and whether I can move the needle.

Forecast & plan

Growth translated into numbers your CFO can read — then a roadmap to hit them.

Ongoing direction

Quarterly strategy, monthly reviews, continuous QA. The craft stays hands-on.

A quarter, on cadence

The rhythm every engagement runs on — no drift, no status theater.

WEEK 1

Re-forecast

Last quarter’s numbers vs. plan — what compounds, what gets cut.

WEEKS 2–3

Roadmap reset

Priorities re-ranked with your team. Owners and effort agreed, in writing.

MONTHLY

Deep-dive

Hands-on in Search Console and analytics — findings, not status updates.

ALWAYS ON

QA + async

Briefs and changes reviewed before they ship. Questions answered same-week.

How I actually do it

The specifics — because “best practices” is not a method.

Forecast before strategy

Every quarter starts with a re-forecast against your pipeline — not a task list. If the numbers say a channel or cluster won’t pay back, it gets cut before your team spends a sprint on it.

A decision log, not a slide deck

Every recommendation ships with the reasoning, the data behind it, and the expected impact — so leadership can audit the strategy months later and see exactly why each call was made.

Three-layer accountability

Rankings → behavior → revenue. Any tactic that can’t be traced through all three layers gets killed. This is the discipline that took SmartClick’s retention from 6 to 18 months.

“Most SEO doesn’t fail at strategy. It fails at handoff — between the deck and what actually ships. My job is closing that gap.”

— Davor Karafiloski

Fair questions

Is this a retainer?+

Usually, yes — but flexible. Some teams need me monthly, some quarterly. No fixed-term lock-ins; if the value stops, so should the engagement.

Will you work with our existing agency?+

Yes. I often sit on the client’s side of the table — pressure-testing agency work, translating it for leadership, and making sure you get what you’re paying for.

How is this different from hiring an agency?+

You get the strategist directly — no account managers, no juniors learning on your budget. Your team executes; I make sure it’s the right work.

3.5×

agency MRR growth driven by these systems

The systems were built running an agency’s SEO division.

Everything I bring — forecasting, retention frameworks, QA loops — was refined at SmartClick across dozens of SaaS accounts. Now it can run inside your team.

Email me →

Where this fits

SEO Auditing + Roadmaps →Know what growth looks like before you spend Content Team Guidance →A system your team runs — calendars, mapping, QA CRO SEO →Turn the traffic you already have into revenue